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About us.

We're committed to asking questions that cause us to pause,
reflect and that will ultimately help all of us to make choices that will raise the bar for humanity! 

As Residents of the House of Beautiful Business we discuss beautiful (business) questions, and activate beautiful (business) principles by participating in community-led initiatives called House Work projects. 
In projects like these we bring our beautiful (business) ideas to life!


Our story.

Technology infiltrates nearly every aspect of our lives. It swims in our veins, reads our minds, and drives our cars. Some of our realities aren’t even our own -- or are they?


The truth is that even if its purpose is to better our lives, the application of technology can sometimes have unintended consequences.  


It can make our life worse.


So, how do we create technology that betters our lives? (and doesn’t make them worse.) Perhaps we owe it to ourselves to simply include checks and balances. 


We agree that when we are our best selves, as a part of our creative process we ask
and answer questions first.


Questions that will help us to dig a little deeper. Questions that call to mind a morality that requires to build consciously, with aims underscored by principles and a moral purpose. Questions that cause us to pause and require us to check our answers against a core set of values that we can agree will bind our outcomes to moral ground.


To this end, let’s explore values that will help us, our leaders, and especially technology creators to ground our creations, ethically.


In order to raise the bar on ourselves, our House Work Team, a project team of the House of Beautiful Business, has challenged ourselves to discuss, debate, and research the ‘what,’ technology leaders should be asking as they create the next new technologies.


The questions are intended to provoke thinking that will inform future development and better our technology creations. We then invited artists to engage with each question and inspire us.


Explore and ponder the Principles, Values, and Questions we propose to inform the moral compass of Tech leaders on their journey to create technologies that will better our lives.

-- Q Collective

Meet the team.

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